This in-depth panel discussion and networking event will not only provide you with some of the essential tools and strategies that the pros use, it will also provide insight into the minds of journalists and editors.

Learn to promote your company, a project, or yourself - as an individual artist.

Topics of Conversation:

• Demystify the publicity process,
• Access affordable marketing resources,
• Get the attention of your target audience, and
• Much, much more!

Featured experts:

                 

Kerry Minchinton

Marketing & Events Manager at The Pekoe Group  

Kerry Minchinton is a marketing fiend with a knack for planning events from scratch. You can find her daily at her desk pitching and pitching and pitching some more. She is charged with making sure our clients get as many promotions for "free" as possible. From print and online to appearances and in-theatre talkbacks, Kerry works tirelessly to secure trades and promotions for our shows. Prior to joining the Pekoe Group in 2009, Kerry embarked upon a journey into the casting world for a few years with stints as Casting Associate/Assistant at Tucker / Meyerson Casting, ABC Primetime Casting, The Roundabout Theatre Company, and the Food Network. She was first introduced to theatrical promotions while working as a Marketing Assistant at HHC Marketing. A Minnesota winter survivor, she hails from the land of 10,000 lakes and holds a BA in Theatre and a Business Administration Minor from the University of Minnesota, Duluth. After years in the city, she considers herself a New Yorker and spends free time eating her way through the city's many culinary triumphs and attending as much theatre as she can.

  

Jesse Deal
Director of Communications at RoaN Productions

Jesse comes from highly collaborative and creative environments, which aligns perfectly with our ethos of enterprise underpinned by creativity, camaraderie, and achievement. His unique career experience - a blend of account service and corporate communications at both the global and single agency levels - gives him great insight into how all the pieces work together. His particular skill-set is leveraging his analytical skills to extend a company's brand by assimilating complex information quickly and conveying such complicated, nuanced information in an easily digestible form.

  

Throughout his career Jesse counseled numerous executive-level management teams on corporate positioning, as well as on the crafting and delivery of marketing, executive, internal, external and financial communiqués. He spent his early career in the Philadelphia office of JWG Associates Inc, a national advertising agency. In 1997 he moved to New York City and went to work at J Walter Thompson Specialized Communications, the global advertising powerhouse, where he focused on recruitment advertising. Using the next eight years honing his talents at a boutique PR & corporate communications agency, Jesse then went on to provide independent consulting services before moving to the client-side as the Manager, Communications for a 157-member non-profit organization.

  

Jesse has also served as an assistant editor at a start-up magazine, and as a fiction editor at Painted Bride Quarterly, an acclaimed literary magazine. This Philadelphia native earned his BA in English from Shippensburg University, and his MS in Publishing from New York University. He has lived in New York since 1997 and still feels it is the absolute center of the universe!

The art of creating a successful acting career! FEATURED ACTORS: MIMI LIEBER BROADWAY: Brooklyn Boy (MTC), I'm Not Rappaport (revival); The Heidi Chronicles (national tour) OFF BROADWAY: Distracted (Roundabout) REGIONAL CREDITS INCLUDE: Diary of Anne Frank (Westport Playhouse), Sirens (Humana Fest, Actors Theater of Louisville) Persephone, The Sister's Rosenweig (Huntington), We Won't Pay (Longwharf), Leon, Lena & Lenz (Guthrie), Figaro Gets a Divorce (La Jolla Playhouse); Taking Sides, The Greeks, Love Council, Accidental Death of an Anarchist, Offending the Audience, Five Women Wearing The Same Dress (Odyssey); Potestad (Stages); Help (Coast Playhouse); Othello, Much Ado About Nothing (LA Shakespeare); U.S. Comedy Arts Festival w/ Ensemble Studio Theater (Grand Jury Prize) TV: over 60 shows including: "Medium," "The Sopranos," "Law & Order" (recurring), "Conviction," "Cashmere Mafia," "The Practice," "Friends," "ER," "NYPD Blue," "Seinfeld," "X-Files," "Judging Amy" (recurring), "Early Edition" (recurring), "Dave's World" (recurring), "Wiseguy" (recurring), "Naked Brothers Band" (recurring, also series' choreographer) FILMS: Cold Souls, Arranged, The Thing About My Folks, Bulworth, Corrina Corrina, Ghost in the Machine, Wilder Napalm, Last Resort, Nightshift, Showtime's Just Another Story, Grease! CHOREOGRAPHER of '09's Twelfth Night, '10 Merchant of Venice, current production of All's Well That Ends Well, NY Shakespeare Festival (Delacorte). TY JONES Obie winner and Classical Theater of Harlem Board Chair, Ty Jones has had an extensive career and is a regular at major regional theaters. Career highlights include the title role in Macbeth and "Menelaus" in The Trojan Women, both of which earned him AUDELCO nominations, as well as in Aint Supposed to Die a Natural Death, and The Blacks: a Clown Show, for which he won an OBIE at Classical Theatre of Harlem. Other theater credits include: the Tony Award-Winning production of Henry IV with Ethan Hawke and Kevin Kline, appearing with Denzel Washington on Broadway in Julius Caesar directed by Tony-award winner Daniel Sullivan, Hamlet - American Shakespeare Theater Company (Sundance); Paul in Six Degrees of Separation - Baltimore Center Stage/MSC, Cory in Fences - Guthrie. Film credits include: starring as Msgt. Jim Sweet in Brian de Palma's feature film Redacted, Heaven's Fall -- with Timothy Hutton and Anthony Mackie;Kiss it up to God -- Winner at Cannes, UrbanWorld, Imagenation and First Run Film Festivals. He also starred in Kairos, a short feature by award-winning director Shanti Thakur. Mr. Jones has both stage and film literary projects in the works.Emancipation, a screenplay based on the 1831 Nat Turner Rebellion, was selected in the following: Sundance Feature Film Institute Finalist and San Francisco Black Film Festival Winner. Received his MFA from the University of Delaware and was named "One of 25 to Watch in 2006" in TIME OUT NY Magazine.   PATRICK CARROLL He made his debut on Broadway in Manhattan Theatre Club's GOOD PEOPLE, opposite Frances McDormand, Becky Ann Baker and Estelle Parsons. Additional theater credits include productions of Troilus & Cressida, Quills, and A Streetcar Named Desire. He made his feature film debut in a leading role in Brian De Palma's Redacted. In television, he has appeared on "Law & Order," "Eleventh Hour" and "Six Degrees." Patrick is a graduate of the Rutgers University acting conservatory program.

"You cannot prevent the birds of sorrow from flying over your head, but you can prevent them from building nests in your hair."

About: "Cygnus" 

Cydney believes an angel rescued her from an insurmountable trauma, and the truth may prove stranger than she believes. In this quirky, touching, and poetic new play inspired by the myth of Leda and the Swan, Susan Soon He Stanton spins a dark fairy tale where a burnt feather may illuminate the possibility of an immaculate conception.

Susan Soon He Stanton Biography

Susan Soon He Stanton plays include:  The Underneath (Kennedy Center workshop, 2009, commission from Kumu Kahua Theatre, Yale Cabaret production, 2009), Cygnus (Inkwell workshop, 2009, Yale School of Drama production, 2008), Art of Preservation (Kumu Kahua production, 2008 & 2009, Yale School of Drama Production, 2007, published byBroadway Play Publishing), Whatever Happened to John Boy Kihano?(produced and published by Kumu Kahua, 2008), Navigator(commissioned and produced by Honolulu Theatre for Youth, 2010),Edible Restaurant, a musical with Greta Gertler (commissioned and produced by New Sounds Theatre, Joe’s Pub, 2008), American Pig Pen(workshop New Century Theatre Company, 2010), Fur Ball (Ontario’s Kitchener Festival, 2010).  She has a feature-film development grant from the Sloan Foundation and a commission from Red Sky Films. Originally from Honolulu, Hawaii, Susan received a BFA from NYU Tisch and an MFA from the Yale School of Drama, where she was awarded the Eugene O’Neil Memorial Scholarship.